Personal Brand

The Rise of Your Personal Brand

Personal Brand
Written by Jonathan

For many years companies have spoken about their brand. What it stands for. What it means to be associated with it. But as we become more and more social the word ‘brand’ is becoming synonymous with each of us.

Your Social Personal Brand

Most of us have social profiles across a variety of social networks:

  • LinkedIn
  • Google+
  • Pinterest
  • Facebook
  • Instagram
  • Twitter

Each of these has the ability to contribute to our personal brand.

Interviewer Research

More and more interviewers prior to seeing a candidate are putting your name into Google to see what comes up. Why? Because they now have access to information about you well beyond what you have decided to include in your CV/Resume.

What they find out about you online will start to shape what they think of you in advance of the interview.

What questions go through interviewers heads as they enter your name in Google?

  • Can they get access to your social profiles?
  • What do your social profiles say?
  • Is what is written appropriate or inappropriate?
  • Can they get pictures of you?
  • Do you have any videos they can watch?

This is all about getting a view of you before you’ve walked in the door. Here are just some of the things I’ve learnt by looking online at candidates.

  • Candidate had a hobby of searching for the perfect white shirt
  • Various profanities being used against friends and organisations
  • Pictures you really don’t want a potential employer to see
  • Video on youtube of their wedding (in fact there were 6 videos to watch)

What Can You Do?

  1. Make sure that you are proud to share what you have on your social profiles. If not lock down their privacy settings and/or remove the content. You will need to check this regularly as many of the social networks change their privacy policies on a regular basis.
  2. Ensure that social profiles such as linkedin are up to date and match your CV.
  3. Add content that helps your profile and demonstrate your value.
  4. Have a consistent (good and appropriate) picture of you across your social profiles.
  5. If you can’t for any reason change something that is already publically available online, think of a reason as to why it’s there, why you can’t get rid of it and what you’ve learnt from having it available.

As a friend once said to me about the internet:

‘Never put anything online that you wouldn’t be happy for your Mother to read on the back of a postcard’.

Protect what you put online. It may one day come back to haunt you if you don’t.

Question: What else are you doing to protect your Personal Brand online?


YES! I want to stand out at interviews.

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